Interzone Multi-Media E-Commerce Solutions

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The recipe for success on the web has two main ingredients.

First is analysis where metrics, statistics, and reports are distilled and understood by all parties.

Second is action where good decisions and actions are made from this analysis.

In this section you will be introduced to Interzone Multi-Media's rich reporting, analysis, and consulting program. To introduce this topic let's talk about the probelms we usually see when working with a "web company" to manage a site.

Let's assume you can get someone from your "web company" on the phone or email to answer a question. Now what? Web engineers can often act like car mechanics - expensive and not very helpful. Questions go unanswered or may be met with tech babble and outrageous rates. These (common place) practices stifle company growth, frustrate management, and waste your money!

Now enter the era of the Interzone E-Commerce Platform!

It is our commitment to invest the time to have our clients understand the results gethered from the web regarding E-Commerce and each site. The understanding can only come from discussion on these results and data between the site owener and the web team. This is why every E-commerce site includes a monthly meeting to discuss results.

These discussions help everyone outline goals, understand finer points of E-Commerce, propose changes, and be totally comfortable with the services and results delivered. In these meetings we address:

Analytics and metrics gathered on traffic and browser habits
Any and all advertising campaigns tied to the website
- Print advertising tied to online information
- Pay Per Click campaign results
- On and off-site banner advertising metrics
- Toll Free Phone Number tracking
Google Analytics reporting
Errors or problems
Shop keeper and browser feedback
Custom metrics and reporting systems in place
Third party and off-site services
Referal data (incoming traffic statistics)
Search engine results including delivering keywords reporting
Email metrics (delivery, read, click through, onsite behavior
Questions, simple and complex

This level of consulting and discussion is part of every E-Commerce site. These conversations are critical for Interzone to understand client needs and desires as well as any difficulties and problem areas. Take a look at some of our reporting services:

Lead Tracking : Follow leads through the full end user life cycle. Integration with Google Analytics, Adsense, Yahoo Advertising, Microsoft Advertising, Facebook Advertising, and many others. Each program is tailored for the needs of the client, company, and product line.

Monthly Reporting : Delivery, explainations, real answers, and a team you can trust. We will break all of the information down by source and type and address questions. Strategies and future marketing plans are discussed. We explore all reasonable avenues of reporting, marketing, advertising, and site building.

Email : We encourage all clients to use Email to touch more buyers and potential buyers. A well crafted monthly or weekly email blast is a perfect method to keep your brand or product on your shoppers minds. Interzone has mass email services that integrate with tracking and metrcs allowing us to serve you with a full solution. We can complete the design, help with the content, craft a multi-format email , and deliver the email as well as the results. We collect data on click through rates, delivery, opened / unopened status, and other metrics to get the most of this communication channel. Our efforts can be focused on specials, general marketing, demographically separated, geographically isolated, product specific, and other inductry specific models.

Pay Per Click : Interzone wraps PPC advertising into each contract and handles all of the details for you. Delivery, goals, leads, conversions, reporting, analysis, and consulting come standard. Pay Per Click by Google or other companies integrate with our system to understand traffic and habits. Find out what keywords people use in search engines to find you or expand your market with exploratory and experimental campaigns. We provide custom landing pages or banner placement on site for every keyword and campaign. If you have any questions or needs in advertising talk to us! We would love to learn more about your business.

Search Statistics : We report on 2 types of search statistics. First we examine all search engine referrals that are imcoming to your E-commerce site (we also look at non-search referrals and incoming traffic). Second, we examine searches performed on-site and maintain a dialog on how to deliver better results and what this information means.

Send a Friend Tracking : We monitor the person to person emails sent from your E-commerce site. The information from this format is exceptional because this activity is only triggered with increased product interest. This unique level of importance is the "word of mouth" where each shop keep is listening.

Wish List Tracking : Wish lists (and abandoned orders) are a key metric in understanding the way your shoppers think. We deliver and support analysis on this data set.

A note about wish lists, site use, and privacy:

Anyone who thinks that information is not collected and logged on the internet is fooling themselves. Part of the terms of service of our sites (and just about any other on the web) is that the site administrators own all data. User action generates information that we store on our servers. This data was created through the use of one of our sites. We use all available information, including wish lists, on-site searches and more to make the best possible decisions. Interzone policy is to maintain security practices against information theft. We also adhere to a rigid privacy policy, check it out here. Each site we create follows the law and goes above and beyond to protect information generated and stored. We do not sell email addresses or sell other site information. We do not disclose any critical site information to people other than our own team and the client manager of the site. Traffic, browser information, statistics, sales and all other data are all highly confidential to each client and each person who uses any of our sites.

This is just the introduction and base line offering. Our capabilites in customer service, programming, and using the tools available to us provide each client with a custom program of reporting and tracking making our service economical and the obvious choice. To get the process started click here.