While it is true that not every E-commerce site needs a lead tracking system, stores that think they do not need them are usually the ones who can benefit the most.

We have many levels of lead tracking available and each application can be custom fit to the needs of the business.

• Unique interface for tracking leads and the life cycle of customers.
• On site "calls to action" and other generation techniques feed to a unified lead system.
• Full integration with third party advertising such as Google (PPC) pay-per-click.
• We are dedicated to working with each client to meet their needs in reporting, information gathering, and information understanding. The lead system is a critical component to having a total understanding of the traffic on your site.
• Exporting of lead information for off-site sales use and analysis.
• Exporting of data to merge or analyze in other software and applications.
• Custom email reports and digests from the lead system.
• Real time reporting, results, and access to analytics.
• Increase customer base by responding faster and more effectively.

Modern E-Commerce demands are very high. Answering a potential buyer's inquiry the same day (or hour) will often make the sale. Lead systems are just like the telephone: when it rings, you pick it up. Bbusinesses that embrace lead management systems do better and make more sales.

How People Use RSS

• Aggregators such as Google Reader, Mozilla's Thunderbird, and Microsoft Outlook all provide RSS support. They will read, present, and manage user feeds and subscribtions.
• Twitter as well as all the other social networking sites use XML and RSS feeds. We can use API's from these services to send, receive, and alter information. Much of this is in the form of RSS feeds, but there is much more available to us as well.
• iTunes, for example, is updated with your podcast by registering a specially formatted RSS feed in XML. This is how we get your podcast on iTunes (in addition to some other steps, but this is what we do that you don't have to worry about!)
• XML is a native format for programs such as Microsoft Excel. XML (the language of RSS) is, to a degree, a universal language for all computers, internet, and devices that need to communicate. XML is not the only language, but it certainly is popular and common.

How Interzone Uses RSS Feeds(and XML)

• News, events, and sales all go out via a RSS feed as well as other methods.
• Interzone can create multiple channels of feeds for different needs such as:
  • New Products and product releases
  • Sale information
  • Special Offers
  • Social network information
  • Distribution of information and updates to sites like Facebook
  • Feed information to Flash (or similar) widgets
• Interzone can create multiple sites that pull RSS information and refer traffic back to your main site. This is an advanced tactic and is handled on a per client basis. To discuss this option please contact us directly.
• Interzone uses a Twitter-like service and the RSS feed / XML functionality to have an interactive help desk for all E-Commerce sites.

The possibilities that RSS and XML provide us are endless. We consider this to be a critical baseline need for all sites but we also offer signifigant upgrade potential.