Interzone Multi-Media E-Commerce Solutions

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Cross Product Marketing

Our E-Commerce platform allows each user to define unlimited product associations / relationships to generate add on sales. Add on sales are important for increasing ticket average and putting more products in front of shoppers. For example, if you are buying a Bar-B-Que, you may also need tongs for grilling (add on) or an adaptor for your propane tank (necessary add on). You as the shop owner get to define what "add on" products will be displayed based on what the shopper is already viewing.

A common use of this technology is the "if you like Product A you may also like Product B, here is a link" example. These relationships can be input by the shopkeep or be generated by statistics collected on site to associate products based on sales or browsing habits.

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Increasing the ticket average is always desireable and add on sales are critical in making more money. At the same time you want gain and maintain happy customers. Interzone can help you accomplish both of these goals.

Up sell by bringing other helpful items to the attention of the shopper before check out
Provide product alternatives such as alternate versions, colors, brands, packaging, quantity, or price points
Use customer reviews to recommend other products to shoppers and potential shoppers
For products that have accessories or requirements include a selecton of "don't forget" items
Use browser habits to crowd source recomendations

These ideas are important because we can use shopper statistics to increase sales. This is a feature that many e-commerce solutions lack however is a one of Interzone's strengths. Marketing is much more than your logo and brochure; it is a complex system of ideas, feedback, and action. This is why you hired Interzone!