Wish lists and wish list tracking are an amazing analysis tool. Here are a few things to consider in understanding how the Interzone E-Commerce platform and wish lists can help you! The wish list (per terms of service on your E-Commerce site) is held private to the development company (Interzone) and the shop owner. Privacy is a very important element of keeping your users happy, but this important information can help the shopper and the shop owner.

• Wish List tracking shows what people are putting in the "soft cart" with (available) information on the geolocation of the shopper, the email address, and traffic history on each site.
• The wish list requires an account (this is how the wish list is tracked) so we have IP address and email (or more) information for each wish list.
• Additional metrics can be gathered on account creation to qualify users even further. The additional information collected can be sensitive, so we consult each client on these decisions based on the market and product. Just one of many FREE services and levels of consulting Interzone provides.
• Sale injection and As-Direct-As-You-Can-Get Marketing. This tactic allows shop keepers to provide special offers to wish list holders. Here are a few of the optional marketing avenues available:
  • These are a few of the optional upgrades to your marketing campaign. Please contact us for details.
  • Direct emails to confirm the saving of your wish list order. This strategy allows the shop keep automatically or on a case by case basis to send system emails to wish list account holders with special offers. An example could be: "Complete your order by the end of the month and save 15%".
  • Targeted banner ads based on the wish list contents. An example: if everything in a shoppers wish list has the tag of "red" (red shirt, red shoes, red bag) the banner ad placement engine will place more "red" items.
  • Shopper notification systems can alert shoppers to new items, sales, similar items, and other products based on the contents and habits of the wish list. This is an amazing way to cross market products.
  • The wish list (including the history of the shopper) can act as a "seed" to email and other automated communication systems. We use the habits of the shoppers to market an increasingly focused product line.
  • Inline cross product injections will place suggestions focused on the wish list and habits of the shopper. These suggestions begin as random seeds (unregistered user) and evolve into a "scored" system that places injected information based on sales, click throughs, wish list contents, history, estimated desireability (one of several factors we use in our artificial intelligence marketing systems. (We are in the early prototype stages of the AI system and are schelduled for a late 2010 release. More details to come as the date approaches.)